History of shopper marketing
I would ask that question after so many billboards I would pass by as a kid. When a storefront display would mesmerize me. When I attended a grocery store parking lot event or watching the whole 30 second ad on a Youtube video.
Throughout my career as an Art Director, I have recorded and archived hundreds of my own retail brand campaigns. An amazing way to see the progress and pivot needed for brands to stay relevant in a changing market.
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